Fitbit watch drops to cheapest price ever

Whether gearing up for a marathon, hitting the gym, or simply aiming to increase their daily steps, many people are now eager to have constant access to fitness data like heart rate, sleep patterns, step count, and various other metrics.

To help, shoppers can get their hands on the Google Fitbit Charge 6 for £108.99, down from £139.99, thanks to a limited-time deal on Amazon.

This is its cheapest ever price, even beating Google itself.

The watch comes with a heart rate monitor, built-in GPS and more than 40 exercise modes and automatic exercise training.

There's also the automatic sleep tracking to help those looking to improve their sleep hygiene and a 7-day battery life.

The watch can also help reduce mobile screen time, with access to Google Maps, Google Wallet, YouTube music controls, call, text and smartphone app notifications, timers and a stopwatch.

It has a 4.2-star rating out of five stars from more than 1,500 reviews, too.

*Price correct at time of publishing