Apple Watch drops to lowest-ever price in rare sale

Shoppers can get an Apple Watch Series 10 for £299 as part of Amazon's Tech Week deals.

Usually priced at £399, this is a saving of 25% and the lowest price the watch has ever been on Amazon, according to price comparison site CamelCamelCamel.

The Series 10 has a bigger screen (by up to 30%) and a slimmer, lighter design for greater comfort. It charges super quickly, reaching 80% battery in around 30 minutes.

The watch is packed with health and fitness features, like ECG and sleep tracking, and it even alerts when it detects heart rate fluctuations. Users can take calls, reply to messages, communicate with Siri and read their notifications right from their wrist.

It also gives detailed fitness tracking, such as measuring your workout intensity and displaying water temperature when swimming. Plus, it has some smart safety tools, including Crash Detection and Emergency SOS.

*Price and availability correct at time of publishing